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BMT's Information Systems expertise boosts Wiltshire road safety campaign


BMT's information systems (IS) expertise has been called on by Wiltshire Fire & Rescue Service (Wiltshire FRS) and its partners to support the county-wide Safe Drive Stay Alive road safety campaign. Following a three year campaign aimed solely at young drivers, riders and passengers, Wiltshire FRS and its partners decided to expand Safe Drive Stay Alive by targeting business drivers, another high-risk group.

Wiltshire Fire & Rescue Service

BMT in Software Solutions, which brings together the extensive software development expertise available across the BMT group, developed and deployed a campaign management system (CMS) hosted on BMT's internet server. To optimise the user experience for both visitors and Wiltshire FRS administrators, it uses the latest ASP.Net 3.5 and AJAX technology. Simon Luck of BMT in Software Solutions and Principal Systems Analyst at BMT Defence Services Ltd, a subsidiary of BMT Group, says: "Our role in the Wiltshire FRS CMS project was to put information in context - providing business drivers with easily accessible, clearly presented road accident data to help them make better decisions."

By adopting an open-source geographical mapping system, BMT has removed the need for Wiltshire FRS to pay licence fees and enabled it to display its own, easily updated accident information on a map of Wiltshire.

Ian Hopkins, Road Safety Development Manager at Wiltshire FRS, says: "We wanted to expand Safe Drive Stay Alive by running more of our successful safety road-shows and then using a central CMS to e-mail participating business drivers, direct them to our new road safety website and therefore reinforce our messages. We needed an innovative, capable new CMS tool and so we turned to BMT."

Ian Hopkins continues: "I'm extremely impressed with the end product developed by BMT. From the initial planning meeting through to completion, BMT's service was versatile, efficient and effective in meeting our requirements."

The Safe Drive Stay Alive CMS is designed to help companies reduce the risk of their employees being involved in accidents. It will be used to direct participating employees to the new Safe Drive Stay Alive website, where the homepage will highlight mini-campaigns such as seatbelts, speed, tiredness, winter driving, drink driving, and using a mobile while driving. From here, visitors will be able to access related information, images, videos and statistics, and a mapping system, which will let them navigate around the map to see the locations and severity of accidents on routes they use.

The CMS is being piloted by Swindon-based Arval, the UK's leading fleet management company. Once fully tested, it will be presented to the Wiltshire and Swindon Road Safety Partnership for approval.

Ian Hopkins says: "Road safety is crucial in terms of staff well-being, corporate reputation, cost management and meeting obligations. When Wiltshire-based companies sign up to this programme, they will be safe in the knowledge that their staff will receive high quality road safety information." He added: "For a trial period this system will be made available free of charge, but ultimately this innovative idea offers the opportunity to become a high quality bespoke package for companies wishing to bring an effective road safety message to all their employees direct to their desk."

Safe Drive Stay Alive is organised by Wiltshire FRS, Wiltshire Police, Wiltshire County Council's Road Safety Unit, Great Western Ambulance Service and charities Brake and RoadPeace.

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