Description
The Marketing Lead (APAC) is a key position within the APAC Future Business team, with responsibility for executing marketing activities against an agreed strategy in the region, aligned with profitable business growth, as delivered by the Future Business team.
This isn’t a hold-the-fort marketing role. We’re looking for a Marketing Lead who can step-in, pick-up momentum, and keep driving forward, shaping campaigns, sharpening our market profile, and partnering with our business development teams to convert opportunity into growth.
This role can be based out of Brisbane, Sydney, Melbourne, Canberra, Adelaide or Perth and is a fixed term contract for 8 months.
Reporting to the Future Business Director – APAC and working in collaboration with the Global Head of Marketing and other regional marketing teams, the individual will be responsible for developing and executing a regional marketing strategy, including all associated external marketing and communication activities within the APAC region.
This is a generalist marketing role, requiring strategic and delivery capabilities and high levels of collaboration with the wider Future Business team and Programmes, ensuring consistent alignment and delivery of the regional strategy. This role will require someone with a combination of technical and softer skills – how you do things is as important as what you do.
Key Responsibilities
Key responsibilities of the Marketing Manager (APAC) include:
Strategic Planning and Alignment - Translating priorities, guiding focus, and maintaining shared direction across stakeholders.
- Develop an annual marketing strategy/plan to deliver against regional objectives and priorities, aligned with the global marketing strategy and global/regional priorities.
- Be the regional voice within the global marketing community.
- Localise global marketing campaigns and initiatives to ensure relevance with regional markets and customer segments
- Participate in annual and quarterly planning sessions with the Global Head of Marketing and wider Regional Marketing leadership community to align on key initiatives, resource allocation, and performance priorities.
Brand and Content Management - Brand consistency and relevance by localising content, guiding messaging and ensuring all materials reflect global standards and regional needs.
- Be the custodian of brand in region and uphold brand consistency across the region.
- Ensure brand visibility at relevant regional events, conferences and forums.
- Curate and adapt content (e.g., case studies, thought leadership, presentations) to support local engagement and sector-specific opportunities.
- Develop and manage regionally specific physical and digital collateral.
- Liaise with global team on graphic design and asset creation.
Marketing Campaign Execution and Management - Integrated marketing campaigns, including digital (SEO), PR, events, social media, content and paid activity (PPC, advertising).
- Plan and execute regional marketing campaigns.
- Plan regional PR for GTM initiatives/new launches.
- Develop and manage regionally specific social media content.
- Develop, review and adjust annual marketing plan on a quarterly basis.
- Plan and execute integrated marketing campaigns, including digital, PR, events, social media and content to meet assigned objectives and business priorities.
- Champion the use, onboarding and adoption of relevant marketing tools and platforms.
- Manage regional marketing activity in Monday.com and ensure coordination across business units and services lines
- Coordinate regional inputs to press releases and media content with Global Government and PR Manager
- Support media relationships, coordinated globally.
- Coordinate specific, approved events such as expositions and sponsored events, working with the FB and Programmes teams.
Reporting and Performance - Measuring the effectiveness of marketing campaigns and strategies and providing insights for continuous improvement.
- Track, measure and report on the effectiveness of marketing activities using agreed KPI’s.
- Maintain marketing dashboards and contribute to monthly and quarterly business reviews.
Budget Management - Oversee regional marketing budget by planning, tracking and optimizing spend to ensure effective use of resources aligned with strategic goals.
- Ensure the regional marketing budget is maintained and maximised, demonstrate return on investment (ROI) of tactical spend where possible.
- Manage event budgets, according to appropriate approvals.
Customer Engagement - Drives customer engagement by creating relevant, value-led experiences and campaigns that strengthen relationships, built trust and support regional growth objectives.
- Support inbound regional business enquiries.
- Nurture relationships within existing customers, in support of key account management.
In addition to these duties, the post holder may be required to carry out such other duties as may reasonably be required, from time to time, to achieve the above role purpose.
Job Benefits
At BMT, we value flexibility, career growth, and an inclusive culture where diverse perspectives thrive.
- We offer remote, hybrid, and part-time work options, with offices across Australia. We’re proudly ‘flexified’ with Flexa!
- Our industry competitive benefits include a competitive salary offering, performance bonuses, and companywide bonuses as part of being an employee benefits trust
- Defence Reserve Leave enabling defence reservist employees to undertake ADF obligations without financial disadvantage.
- 24/7 Employee Assistance Program (EAP).
- We invest in learning and development to help you grow.
Diversity, equity, and inclusion are at our core. We foster a workplace where everyone feels valued and supported, promoting innovation, collaboration, and respect.
Our values—Trust, Innovation, Passion, Respect, and Collaboration—define who we are and how we work.
Notice to Recruitment Agency & Related Services - Please note BMT receive job applications exclusively via our ATS system only. BMT do not warrant or agree to any unsolicited CVs submitted via any contact method including physical hard copies left with any employee at BMT or within our operational teams. We will not progress CVs shared on a speculative basis by email, and you accept our right to pursue such candidates with no obligation to third-party terms and conditions or liability to a fee.
